I'm now going all hippy which seems a stark contradiction to Virgin with their abuse of electricity with the adverts and their business. But as in minority report when do adverts become tailor made? Already facebook has things that are linked to your interests, relationship status and friends. Blyk and many other mobile network operators also have a similar principle, they send adverts out and adverts attach to the end of text messages that they send to people. Although some of the information in these adverts is surprisingly to tailor made, and a degree of listening to conversations or monitoring someones whereabouts would be necessary. All a bit scary, the fact that you can be followed.

The next wave of this is interactive billboards that sense the gender, age and many other degrees of classification. So who knows someday you could be walking past judgmental billboards telling what smell to wear or what boxers David Beckham is wearing and how if you wear them you'll be like him.